With more health products than ever before, it has never been harder to know what information to trust, which products to choose, and what solutions you really need.
Our mission is to change this by creating the most trusted place to discover curated, quality-assessed health & wellness products from around the world.
Scientific rigor is our guiding principle. Before it goes in your body, it goes through us.
How our curation process works
1
Search
Superpower has a dedicated research team that searches the world for the most scientifically rigorous, highest quality, purest, and trustworthy products.
Each year, we review over 10,000 products to carefully select and curate the top 1%.
Our research team uses a combination of qualitative and quantitative algorithms to score brands. We set a high benchmark: only those brands that score a 90% or above meet our standards.
In a world with more options than ever, we’re committed to being the one place you can trust.
2
Evaluate
Each product then undergoes a comprehensive vetting process over a six-week period. This extensive time window allows us to delve into the details of each standard. Brands are ultimately signed off on by our review committee of leading doctors, scientists, and pharmacologists.
We evaluate products across 11 factors, here are a few of our most important:
2.1 Evaluate
Scientific Rigor
Products should have substantial evidence from peer-reviewed studies. We scrutinize the science to ensure the product is safe and effective. We review how long the supporting science has been around, the strength of the scientific advisory board (SAB) behind it, and the quality of the publishing scientific journal.
This also includes assessing the years of data; the number of supported peer-reviewed articles with large sample sizes and proper randomization (double-blind, placebo-controlled); meta-analyses where present; strong support from scientific experts; and whether studies were done primarily on humans vs animals vs in vitro.
Curation Standars|Levels of Evidence
Systematic Reviews & Meta-analysis
Randomized Controlled Double Blind Studies
Cohort Studies
Case Series
Case Reports
Ideas, Editorials, Opinions
Animal Research
In Vitro (test tube) Research
View our levels of evidence
Systematic Reviews & Meta-analysis
Randomized Controlled Double Blind Studies
Cohort Studies
Case Series
Case Reports
Ideas, Editorials, Opinions
Animal Research
In Vitro (test tube) Research
2.2 Evaluate
Ingredient Quality
Supplements and wellness products are not regulated by the FDA, so we’ve created our own criteria for what’s considered safe versus not with a NO list to avoid supplements with toxic chemicals, microplastics, preservatives, flavors, colors and other provably harmful ingredients.
We do the same for personal care and clean home products and so far have banned 500+ harmful ingredients from parabens, phthalates and oxybenzones – so that you know anything on the Superpower marketplace is a product you can trust.
Finally, we look at independent quality testing for purity, strength, identity, and disintegration from the most reputable sources on the internet including:
Our sourcesView our list of sources
These sources are valuable for evaluating the safety and non-toxicity of products, providing consumers with reliable information to make informed choices.
EWG is known for providing tools and resources to make better choices regarding toxic-free, safe products in various categories, including household and consumer products.
This database features over 2000 curated non-toxic products vetted by third-party unbiased organizations like Environmental Working Group, Think Dirty, MadeSafe, GreenGuard, ConsumerLab, NSF, and more.
This app allows users to check for chemicals in products by entering the product name or scanning the barcode. It provides a toxicity rating and suggests safe and cleaner alternatives.
ConsumerLab is known for its comprehensive set of test results, including dosage, phytonutrient levels, and contaminant levels in various products.
2.3 Evaluate
Manufacturing Standards & Sourcing
Manufacturing and sourcing standards are key to understanding product quality.
For supplements, we screen for designations such as CLIA, GMP, NSF, and FDA, which together help inform the quality of the manufacturing and sourcing process.
For food products, our screening extends to examining the quality of the ingredients and methods used in production, such as whether the food is grass-fed, processed vegetable oil free, and organic.
Beyond the products themselves, our holistic evaluation looks across the entire supply chain. We perform company background checks and ensure there are not concerns with products or their supply chains.
2.4 Evaluate
Price & Value
We have a deep commitment to balancing affordability with quality, and price with performance, ensuring that members receive excellent value in every product they order.
We measure product efficacy not just in numbers but also through the satisfaction of the broader customer universe, aiming for brands that have a substantial collection of genuine, positive customer reviews
2.5 Evaluate
Mission Alignment
The brand’s mission must supports or mirrors Superpower’s mission to bring preventative care to all and increase human lifespan and healthspan by preventing chronic disease through the pillars of environment, sleep, mental health, physical health, and nutrition.
3
Monitor
Once a product is accepted into the Superpower marketplace, it's not the end of our due diligence.
We reassess products every six months to ensure continued compliance with our brand standards and the latest research.
Ensuring lifelong quality through regular monitoring and re-evaluation.
As science advances, so will the quality of your lifelong health partnership with Superpower – with product recommendations always reflecting the latest in health innovation and research.
Ultimately, we aim to be so confident with all approved products that our medical team would personally use them themselves or recommend them to their loved ones.
The Members-Only Marketplace Promise
Superpower curates the top 1% of health items from around the world, and our research team conducts comprehensive evaluations to ensure top levels of quality, safety, and scientific robustness.
We ensure that our prices are better than anywhere else on the internet and provide them at a special, negotiated discount to save you money.
We don’t sell our own branded products, we don’t make extra margin on products and our clinical team is NEVER compensated on sales.
Our promise is to always be scientifically rigorous and 100% incentive aligned with you.
Exclusive combination of three different forms of adaptogenic ashwagandha
650 mg of ashwagandha per capsule
Ashwagandha extracts standardized to meet targeted amounts of bioactive ingredients
Contains whole plant extracts, including both the roots and leaves
Includes 250 mg of Sensoril that contains >10% withanolides — the bioactive components of ashwagandha
Includes 250 mg of NooGandha — a non-GMO extract that uses liposomal technology for enhanced absorption and bioavailability
NooGandha delivers ultra-concentrated amounts of Withanoid I and Withanoid II — compounds with cognitive-supportive properties
Suitable for vegetarians and vegans
What are Ashwagandha and Adaptogens?
Ashwagandha (Withania somnifera), also known as Indian ginseng, is a well-researched adaptogenic herb that is revered and has been used traditionally in the Ayurvedic system of medicine for centuries to promote balance and homeostasis within the body and help counteract the effects of stress.* It is a small, woody shrub in the nightshade family that grows in a wide range of habitats and contains a diverse array of bioactive compounds contributing to its adaptogenic properties. Ashwagandha is known to help the body successfully adapt to stressful conditions, and has been shown through research to have significantly favorable mental
and physiological effects in humans.
Adaptogens are compounds in plants that help the body support normal production of various hormones and neurotransmitters. Whether the need is for an increase or a decrease, adaptogenic herbs may help normal metabolism, supporting an individual’s resilience to stress. While most adaptogens have somewhat stimulating properties and ashwagandha is an excellent adaptogen, the novel aspects of this herb are that it is relaxing and soothing to the nervous system, and hence, the species moniker of “somnifera” (i.e., somnolence or sleep).
Benefits
May promote a healthy response to perceived stress
May help support occasional anxiety
May support a positive mood
May promote restorative sleep
May support overall adrenal health
May support healthy cognitive function, and focus
Suggested Use
Take 1 capsule per day or as directed by your health-care practitioner.
Exclusive combination of three different forms of adaptogenic ashwagandha
650 mg of ashwagandha per capsule
Ashwagandha extracts standardized to meet targeted amounts of bioactive ingredients
Contains whole plant extracts, including both the roots and leaves
Includes 250 mg of Sensoril that contains >10% withanolides — the bioactive components of ashwagandha
Includes 250 mg of NooGandha — a non-GMO extract that uses liposomal technology for enhanced absorption and bioavailability
NooGandha delivers ultra-concentrated amounts of Withanoid I and Withanoid II — compounds with cognitive-supportive properties
Suitable for vegetarians and vegans
What are Ashwagandha and Adaptogens?
Ashwagandha (Withania somnifera), also known as Indian ginseng, is a well-researched adaptogenic herb that is revered and has been used traditionally in the Ayurvedic system of medicine for centuries to promote balance and homeostasis within the body and help counteract the effects of stress.* It is a small, woody shrub in the nightshade family that grows in a wide range of habitats and contains a diverse array of bioactive compounds contributing to its adaptogenic properties. Ashwagandha is known to help the body successfully adapt to stressful conditions, and has been shown through research to have significantly favorable mental
and physiological effects in humans.
Adaptogens are compounds in plants that help the body support normal production of various hormones and neurotransmitters. Whether the need is for an increase or a decrease, adaptogenic herbs may help normal metabolism, supporting an individual’s resilience to stress. While most adaptogens have somewhat stimulating properties and ashwagandha is an excellent adaptogen, the novel aspects of this herb are that it is relaxing and soothing to the nervous system, and hence, the species moniker of “somnifera” (i.e., somnolence or sleep).
Benefits
May promote a healthy response to perceived stress
May help support occasional anxiety
May support a positive mood
May promote restorative sleep
May support overall adrenal health
May support healthy cognitive function, and focus
Suggested Use
Take 1 capsule per day or as directed by your health-care practitioner.
Exclusive combination of three different forms of adaptogenic ashwagandha
650 mg of ashwagandha per capsule
Ashwagandha extracts standardized to meet targeted amounts of bioactive ingredients
Contains whole plant extracts, including both the roots and leaves
Includes 250 mg of Sensoril that contains >10% withanolides — the bioactive components of ashwagandha
Includes 250 mg of NooGandha — a non-GMO extract that uses liposomal technology for enhanced absorption and bioavailability
NooGandha delivers ultra-concentrated amounts of Withanoid I and Withanoid II — compounds with cognitive-supportive properties
Suitable for vegetarians and vegans
What are Ashwagandha and Adaptogens?
Ashwagandha (Withania somnifera), also known as Indian ginseng, is a well-researched adaptogenic herb that is revered and has been used traditionally in the Ayurvedic system of medicine for centuries to promote balance and homeostasis within the body and help counteract the effects of stress.* It is a small, woody shrub in the nightshade family that grows in a wide range of habitats and contains a diverse array of bioactive compounds contributing to its adaptogenic properties. Ashwagandha is known to help the body successfully adapt to stressful conditions, and has been shown through research to have significantly favorable mental
and physiological effects in humans.
Adaptogens are compounds in plants that help the body support normal production of various hormones and neurotransmitters. Whether the need is for an increase or a decrease, adaptogenic herbs may help normal metabolism, supporting an individual’s resilience to stress. While most adaptogens have somewhat stimulating properties and ashwagandha is an excellent adaptogen, the novel aspects of this herb are that it is relaxing and soothing to the nervous system, and hence, the species moniker of “somnifera” (i.e., somnolence or sleep).
Benefits
May promote a healthy response to perceived stress
May help support occasional anxiety
May support a positive mood
May promote restorative sleep
May support overall adrenal health
May support healthy cognitive function, and focus
Suggested Use
Take 1 capsule per day or as directed by your health-care practitioner.
Exclusive combination of three different forms of adaptogenic ashwagandha
650 mg of ashwagandha per capsule
Ashwagandha extracts standardized to meet targeted amounts of bioactive ingredients
Contains whole plant extracts, including both the roots and leaves
Includes 250 mg of Sensoril that contains >10% withanolides — the bioactive components of ashwagandha
Includes 250 mg of NooGandha — a non-GMO extract that uses liposomal technology for enhanced absorption and bioavailability
NooGandha delivers ultra-concentrated amounts of Withanoid I and Withanoid II — compounds with cognitive-supportive properties
Suitable for vegetarians and vegans
What are Ashwagandha and Adaptogens?
Ashwagandha (Withania somnifera), also known as Indian ginseng, is a well-researched adaptogenic herb that is revered and has been used traditionally in the Ayurvedic system of medicine for centuries to promote balance and homeostasis within the body and help counteract the effects of stress.* It is a small, woody shrub in the nightshade family that grows in a wide range of habitats and contains a diverse array of bioactive compounds contributing to its adaptogenic properties. Ashwagandha is known to help the body successfully adapt to stressful conditions, and has been shown through research to have significantly favorable mental
and physiological effects in humans.
Adaptogens are compounds in plants that help the body support normal production of various hormones and neurotransmitters. Whether the need is for an increase or a decrease, adaptogenic herbs may help normal metabolism, supporting an individual’s resilience to stress. While most adaptogens have somewhat stimulating properties and ashwagandha is an excellent adaptogen, the novel aspects of this herb are that it is relaxing and soothing to the nervous system, and hence, the species moniker of “somnifera” (i.e., somnolence or sleep).
Benefits
May promote a healthy response to perceived stress
May help support occasional anxiety
May support a positive mood
May promote restorative sleep
May support overall adrenal health
May support healthy cognitive function, and focus
Suggested Use
Take 1 capsule per day or as directed by your health-care practitioner.
Exclusive combination of three different forms of adaptogenic ashwagandha
650 mg of ashwagandha per capsule
Ashwagandha extracts standardized to meet targeted amounts of bioactive ingredients
Contains whole plant extracts, including both the roots and leaves
Includes 250 mg of Sensoril that contains >10% withanolides — the bioactive components of ashwagandha
Includes 250 mg of NooGandha — a non-GMO extract that uses liposomal technology for enhanced absorption and bioavailability
NooGandha delivers ultra-concentrated amounts of Withanoid I and Withanoid II — compounds with cognitive-supportive properties
Suitable for vegetarians and vegans
What are Ashwagandha and Adaptogens?
Ashwagandha (Withania somnifera), also known as Indian ginseng, is a well-researched adaptogenic herb that is revered and has been used traditionally in the Ayurvedic system of medicine for centuries to promote balance and homeostasis within the body and help counteract the effects of stress.* It is a small, woody shrub in the nightshade family that grows in a wide range of habitats and contains a diverse array of bioactive compounds contributing to its adaptogenic properties. Ashwagandha is known to help the body successfully adapt to stressful conditions, and has been shown through research to have significantly favorable mental
and physiological effects in humans.
Adaptogens are compounds in plants that help the body support normal production of various hormones and neurotransmitters. Whether the need is for an increase or a decrease, adaptogenic herbs may help normal metabolism, supporting an individual’s resilience to stress. While most adaptogens have somewhat stimulating properties and ashwagandha is an excellent adaptogen, the novel aspects of this herb are that it is relaxing and soothing to the nervous system, and hence, the species moniker of “somnifera” (i.e., somnolence or sleep).
For Superpower Members, text your private concierge at any time with any question
Our Curation Standards
The Superpower Research Team curates the top 1% of health items from around the world for top levels of ingredient quality, safety, and scientific efficacy.